Do you want to unlock the power of a working mom's wisdom gained over years of experience? Reina vanDelft, CEO & Founder of RVD Solutions, discusses her 30-year career in the retail industry and how she is now helping other working moms succeed. Join Cherissa Kell and Reina on this episode as they discuss everything from staying calm at home and in the board rooms to traveling from Asia to the ball fields.

Navigating a Successful Retail Career and Mom Life with Reina vanDelft

In this episode of 'Pearls on Boards,' the host sits down with Reina vanDelft, a seasoned retail leader with over 30 years of experience. Reina shares insights from her extensive career, which spans roles at Lowman's, Sears, Pet Supplies Plus, and more.

She discusses her journey as a single mom of three, balancing career and family, dealing with 'mom guilt,' and the importance of planning and support systems. Reina also reflects on her semi-retirement, her love for retail, and her current focus on consulting and mentoring young leaders.

The episode provides practical tips for stress management and achieving work-life balance, concluding with Reina's 'pearl of wisdom' on meticulous planning to handle life's emergencies.

00:00 Introduction and Career Reflection

00:25 Meet Reina vanDelft

00:45 Reina's Retail Journey

02:09 Balancing Career and Motherhood

03:29 Parenting Reflections and Challenges

05:41 Work-Life Juggling Act

13:40 Support Systems and Community

14:22 Sponsor Message and Return

21:40 Consulting and Mentorship

23:27 Pearl of Wisdom and Conclusion

About the Guest

Reina vanDelft has seen it all as a successful senior leader, merchant, and mother of three. A consultant with RVD Solutions, she has been in retail merchandising for over 30 years and a mom throughout her tenure years. Knowing the pain points that you face day to day, Reina aims to share her knowledge and help individuals and teams navigate the ever-changing juggling act of Career Woman and Mom.

Reina has a strong background in Big Box and Specialty retailing, and having been a mom, she has learned tricks to manage it all. She can help you overcome obstacles and teach you new ways to approach your Life at home and in business. 

Most recently, she has worked with: 

• Leadership coaching for a senior executive looking to transition to a new opportunity.

• Coached new senior executives as they moved through the organization.

• Small home goods retailers that needed help merchandising a new product category and support when shopping product shows.

• Men's online retailers to help with messaging their brand more effectively. 

• Active line entrepreneur to help scale their manufacturing and merchandising in stores.