‘Love Is’ an O.D.D.I.T.Y Exploration

Blending Hip-Hop Artistry with Heart

In a recent interview with Mix Theory Studios’ CEO Jesus “DJ PM” Vivar, O.D.D.I.T.Y shared an insightful look into the making of his latest album, “Love Is ____ (Reloaded Version). ” This project has caught the attention of music enthusiasts, and it’s not hard to see why. Let’s dive into the details that O.D.D.I.T.Y shared about the inspiration behind the album, his artistic choices, and what he hopes to achieve with this conceptual piece of art.

The “Love Is _____ (Reloaded Version)” album drops on September 29, 2023.

Relatability at Its Core

“Love Is ______ (Reloaded Version)” resonates with listeners at various stages of love, whether in breakups, dating, or infatuation.

O.D.D.I.T.Y emphasized that there’s a song for everyone on the album, making it relatable to anyone on the quest for love. No matter where you are in your love life, there’s a track that will strike a chord with you.

The Evolution of an Album

O.D.D.I.T.Y’s decision to remake the album was driven by his artistic growth and the opportunity to challenge himself.

The artist shared that he has been pushing for a more mainstream sound while staying true to his lyrical roots. Collaborating with producers who could bring his vision to life, he decided to revisit the “Love Is ______” concept, giving it a fresh perspective.

The Story of “Love Is”

The album narrates the journey through the phases of love, including breakups, dating, infatuation, and the discovery of true love.

O.D.D.I.T.Y explained that “Love Is ______ (Reloaded Version)” is a conceptual project that tells the story of the roller coaster of love, complete with its obstacles and failures. It’s a musical journey that captures the essence of the search for that one special person.

Impacting Fans and Hip-Hop

O.D.D.I.T.Y hopes “Love Is ______ (Reloaded Version)” transcends stereotypes in hip-hop and becomes relatable to listeners of all generations.

For O.D.D.I.T.Y, music is subjective, but he aspires for “Love Is” to resonate with fans of all ages. He wants this album to challenge the perception of hip-hop as a hardcore genre and prove that it can tackle universal themes like love.

INTERVIEW VIDEO TRANSCRIPTS

00:00 [Music] 

Question:  How’s it going O.D.D.I.T.Y?  

Answer:  Good can’t complain can’t complain welcome to Mix Theory Studios we appreciate you coming in to record with us.  

00:35 Question:  What was the inspiration behind your new album Love is?  

Answer:  Love is… is a concept that was actually from a previous album that I released in 2019 it’s the same title, it’s the same concept, but um I like the album so much I wanted to kind of do a reloaded version of it with more

01:03 mainstream production, the production of the previous love is was a little bit more in the alternative and I wanted to challenge myself to do the same concept on a mainstream beat so um the initial concept of Love is came from just wanting to talk about the cycle of love and the ups and downs and my experiences and towards trying to find that like ever elusive words. 

Question:  You sort of took a different approach in your delivery on many songs on this project what made you opt to combine such contrasting styles of rapping on these songs?  

01:48

Answer:  Typically uh in most of my music up until this album has been if I was planning to rap it was going to be rapping the same style, if I was going to sing it was going to be singing just on the hooks and as I’ve developed over the last few years I’ve I’ve kind of wanted to mix those styles.  So what love is I think it was wanting to showcase that I can rap but also songwriting ability and mixing melodies and harmonies so some of the, most of the songs have a hardcore rap verse and a more melodic verse mixed

02:28 with the singing.  So I I think I just wanted to do something different and unique. 

Question:  I feel like this project as a whole is very relatable to many people what do you feel is the most relatable aspect of that of it with this with this project?

 Answer:  There’s a song I think for everybody if, if you listen from beginning to end there’s going to be everybody’s at least in one stage of that of the album one point in the album can relate to any person who’s on the search for love um whether you’re in a breakup

03:03 stage or you’re in the dating stage or you’re in the infatuation stage where you’re actually in love I think that there’s a song for everybody on this album and for most people that have you know have been out in the world of dating and searching for love that there’s definitely going to be some connection regardless of where you are in that process. 

Question:  This album is a remake concept of a previous album that you released four years ago uh what made you decide to make a newer version? 

Answer:  I’ve been kind of pushing myself to 

03:39 have a more mainstream sound but still stay true to who O.D.D.I.T.Y is and and the lyrical aspect but I’ve started working with producers who are able to bring that vision to light and um I felt like I could connect with a broader audience by approaching the production that way and when I wrote Love is the in 2018 to come out in 2019 I was a whole different artist and I think I’ve evolved in such a way that I wanted to showcase it by um putting out the same concept album now the songs aren’t the same the lyrics

04:18 aren’t the same it’s not like I just took the lyrics from the old album and put them on the new one everything’s completely written again uh differently but I think it was just wanted to challenge myself.

Questions:  This project is conceptual and tells a story.  What is that story?

Answer::  So the album tells the story of the the cycle of love and and the ups and downs and the roller coasters and the obstacles and the failures that come with trying to ultimately find that person that you can say you truly like infinitely love and

05:03 um it has the breakup stories it has the apprehension of wanting to get back out in the dating world after breaking up it has the elements of dating and then you know finding that person that you like but and you’re kind of infatuated in with but you’re not sure love and then ultimately finding that person that you are in love with. 

Question:  You collaborated with some talented features uh notably nationally known folk Duo Lily and Madeline.  How did that collaboration happen and overall what is the process when you have a feature on your song? 

05:43

Answer:  The collaboration with Lily and Madeline happen because back in 2020 during covet um there was a lot of social justice issues happening with George Floyd and um a lot of other issues and I was we were both a part of an organization in Indianapolis that uh dust stuff for the artist community in Indianapolis and they asked us to uh create a song so I originally worked with Madeleine who’s one of the sisters in that group and we maintained that that relationship um and as I got production for the song

06:29 Cloud9 I was thinking who could who could be perfect for that song and her name popped up and so I reached out and she was super receptive to it so working with them was a seamless and awesome and I think that song came out amazing as far as how do you go about working with features I think it more so relies on the artists themselves who’s wants to feature so for me it was preparing exactly what I wanted the blueprint on each song and sending that to the artist and saying this is the theme of the song

07:03 this is where I see you fitting so that they kind of have a blueprint and they’re not guessing and we’re not having to do all this back and forth because we… all of these features uh none of them were actually in person together working in the studio. 

Question:  What impact do you want Love is to have on your fans and Hip-Hop as a whole?

Answer:  So music is subjective to the individual I kind of make art to for myself but if there’s anything that I would want my fans and listeners to take from this album would be it’s that

07:40 it’s relatable in that everyone’s going through this process uh at any stage of life it doesn’t matter if you’re 19 or 30 or 50 until you find that love I think everybody’s on that search and this album can be played by grandkids, it can be played by grandparents, it could be played by parents um I think it’s just relatable to all generations and I also wanted to be something that can be more common in hip-hop.  I think Hip-hop has this stigma of being you know hardcore genre and I think you can talk about

08:19 topics like love because even those hardest rappers out there, they’re looking for that too whether they believe it or not so just kind of transcending the stereotypes the hip-hop has [Music]