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What is true vitality to you? Shopping the various wellness products and services in the market can be challenging, especially when trying to determine what suits you best. Our confusion only grows when we fail to communicate effectively. Having a shared understanding is crucial for unlocking a promising future. Instead of jumping straight into trendy research, let’s begin with the fundamental concepts of what is vitality and wellness. This episode contains street clips from the 2023 Women’s Wellness Festival in Jacksonville Beach, Florida. It shares data and statistics found on MarketSplash, WorldData.info, and the Global Wellness Institute. The show notes for this episode provides the related research links and credits.